Mochila: Content Syndication Meets Web 2.0

Author: Ned May, Director & Lead Analyst

The web has fundamentally altered the playing field for all publishers, with new threats continually emerging. The latest example is Google’s creation of a publishing entity it calls Knol that seeks to obtain content directly from authors and monetize it directly via advertising on the web. Publishers must look for alternative models to meet these threats and secure revenue, and Mochila offers one such model. It’s a model that requires editors and publishers to abandon the notion of “containers” (i.e., their own magazine, newspaper, or website) and instead disseminate their own content to a wider audience. This report looks at Mochila and its unique approach for enabling content creators to syndicate their content while maintaining licensing control. The report contains:

- Company highlights, including target markets and key product attributes;
- Details of the competitive landscape;
- Analysis of opportunities and threats facing Mochila;
- Essential actions for publishers that want to experiment with models such as Mochila’s.