Social Media Market Intelligence Systems - Market Size, Share & Trends Report

Author: Louise Garnett, Vice President & Lead Analyst

A growing area of the overall market intelligence landscape deals with social media (also known as consumer generated media and user generated content). Social media is influencing the start-up of new search, tracking, software, and analysis products and having an impact on traditional product areas such as media monitoring, and PR and media management software. This Market Analysis looks at companies that supply social media market intelligence (SM-MI) systems, what products and services they provide, demand for these services, and the challenges this market faces. The report offers:

- A definition of social media and an overview of the social media market, including Outsell’s size and share estimates for the market;
- Outsell’s estimates for revenue, growth, and market share for the top seven SM-MI providers;
- A table comparing the top seven SM-MI players in areas including target market, data sources, revenue model and price range, major differentiators, and Outsell’s opinion;
- A look at the dynamics of this market and where Outsell sees it heading;
- Essential actions for market intelligence or competitive intelligence publishers and information providers.