Market Size, Share, Financial Performance, Products

This database includes market size and share information on over 7,000 companies, as well as their important news and events. Companies are tracked in the following segments:

Access to this in-depth database allows clients to run data on companies within each industry segment, such as company descriptions, revenue, and market share rank. Revenue is cut by advertising and paid revenue, geographic segment, customer segment, and print and online delivery. The database also tracks 400 flagship products, and includes quarterly financial performance of the 100 leading public information industry companies pulled from across industry segments.

Information Markets & Users Database

Outsell's unique data assets about enterprise information use and end users include a proprietary count and market map of the knowledge worker universe, by role, in over 20 functional groups in 20 verticals in corporate, government, healthcare, and education sectors. Outsell also tracks over 4,000 organizations by NAICS code, vertical segment, revenue, and employee count (or educational institution size and enrollment).

Outsell conducts primary research with 1,000 users per month and uses this data to build on research we've been doing since 1998. Tracking and analyzing tens of thousands of knowledge workers produces powerful trend data that allows our clients to segment and prioritize markets and market opportunities by user type, organization category, or both.

Data gathered includes most important information used, information spending, workflow and device use, preferred information-seeking habits and delivery methods, ad spending habits, preferred lead sources, and use or creation of blogs. User categories include:

Enterprise Information Management Benchmarks

Each year, Outsell surveys over 1,700 information management professionals to build benchmarks around key metrics, including:

• Staffing
• Budgets
• Content vendor portfolios
• Functional roles
• Priorities
• Other performance metrics

Ad Spending Database

The Ad Spending Database is essential for publishers and information providers that need to understand business, healthcare, and consumer ad markets and where ad funding is going.

This unique database contains results of an annual web-based survey to over 1,000 advertisers. Respondents are responsible for ad spending or for specifying ad budgets, and together they control an estimated $6.5 billion in advertising. This database includes advertisers that market primarily to the business, healthcare, and consumer sectors as well as subsets in those markets and also covers small, medium, and large businesses.

The Ad Spending Database contains detailed information about online, print, events, TV, and Radio media and the methods or tactics included within each.

• Online: Search engines, e-mail marketing, advertising companies' own websites, trade information providers' websites, sponsored content, general business sites, weblogs, ads served on wireless devices, webinars, and online directories
• Print: General magazines and newspapers, direct mail, trade magazines and scholarly publications, directories, newsletters, and custom publications
• Events: Trade shows/exhibitions and conferences
• TV, Radio: TV, radio, PR, and other media

Use this database for advertiser market segmentation, advertiser market opportunity assessment, and product planning.