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Beyond Facebook and MySpace: New Outsell, Inc. Report Is First to Provide Deep Analysis of Online Social Networks for Professional Audiences


  • Report defines market, analyzes business models and revenue streams

Burlingame, CA, and London—June 10, 2008—While there has been a litany of commentary and analysis covering online social networks in the consumer world, there has been a lack of serious study of these networks in the business and professional world. With the new release of its CEO Topics report Social Communities & Expert Networks in B2B, Outsell, Inc. closes this gap.

The report:
- Delivers a thorough analysis of social and expert networks, framing this sector and its revolution in the business and professional space;
- Defines the market and analyzes the key players, their business models, and their revenue streams;
- Provides a view of how these communities work, how they make money (or not), and what their implications are – from making significant changes in the way work is done to disrupting the information industry as we know it;
- Names 10 companies to watch in this space—ALMExperts, Doostang, InnoCentive, ITtoolbox, LECG, LinkedIn, NowPublic, Sermo, XING and Yelp.
- Recommends essential actions for organizations that choose to facilitate and harness the power of social and expert networks currently lying untapped in their communities.

Journalists who would like to talk with Outsell should contact Dawn Ringel, Warner Communications, 781-449-8456 or dawn@warnerpr.com. Companies that would like to purchase the report should visit: http://www.outsellinc.com/store/products/734?refid=pr734

ABOUT OUTSELL, INC.:
Outsell is the only research and advisory firm focused on the publishing, information, and education industries. Our international team provides independent, fact-based analysis and actionable advice about competitors, markets, operational benchmarks, and best practices, so our clients thrive and grow in today's fast-changing digital and global environment. Outsell’s headquarters are in Burlingame, CA, US and London, UK. Visit us at www.outsellinc.com.



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