Eduventures Sells Business Research Division to Outsell, Inc.
- Eduventures Sharpens Focus on Higher Education, Outsell Expands Existing Education and Training Division
Boston, MA, Burlingame, CA and London, UK – January 22, 2008 – Eduventures, higher education’s leading learning collaborative research and consulting company, and Outsell, Inc., a syndicated research and advisory firm for companies in the information industry, jointly announced Outsell’s acquisition of Eduventures’ business research division.
Under the terms of the agreement, Outsell will assume responsibility for Eduventures’ syndicated research business serving the hundreds of content, technology, and services companies in the education industry. Eduventures launched its business research division in July of 2000, signing up 130 clients in its first six months and immediately establishing itself as the market leader in the category.
“Eduventures is committed to making a positive contribution to higher education, and today our company is dedicated to helping colleges and universities become more efficient and successful institutions,” said Tom Dretler, Eduventures’ President & CEO since 1999. “As higher education became our clear focus, we needed to find a home for our business research division that would provide our clients with insight, analysis, and customer service that was second to none. Outsell is that firm, and it was our clear choice from the outset.”
The companies will maintain independent consulting divisions focused on serving their respective clients; however, they will combine their resources as appropriate on custom client engagements that could benefit from the unique expertise of both firms.
“We are proud to incorporate Eduventures’ highly respected business research division into the Outsell family of services,” said Anthea Stratigos, co-founder and CEO of Outsell. “It helps us deepen our coverage in this key industry segment and build on the momentum we established in the education and training market with the acquisition of EPS in 2006. Just as important, Eduventures and Outsell share similar values and have outstanding histories of delivering high-quality services to their respective markets.”
In order to better serve both current and new customers, three key Eduventures executives will be participating in the business transition. Adam Newman, Managing Vice President; Laurence Bloom, Research Manager; and Noah Carp, Senior Analyst will be serving existing education customers while helping to integrate Eduventures’ education industry perspective and rich research library with Outsell’s strong family of research offerings.
About Outsell, Inc.
Outsell is the only worldwide syndicated market research and advisory firm that delivers must-have intelligence and advice to publishers and information providers. We analyze markets, companies, and trends, and provide fact-based recommendations for high-level executives and product development, marketing, and strategy teams. In addition, we work with information managers to benchmark spending and demonstrate best practices. Outsell invests significantly in original research each year to guide clients in optimizing their strategies, plans, and performance. Outsell’s headquarters are in Burlingame, CA, US and London, UK. Visit us at www.outsellinc.com.
About Eduventures
Eduventures is the industry leader in shared-cost, data driven research and consulting for higher education. Eduventures is dedicated to helping colleges and universities to become more efficient and successful institutions. More than 300 higher education institutions participate in one or more of Eduventures’ seven Learning Collaboratives: Continuing and Professional Education, Development, Enrollment Management, Online Higher Education, Schools of Education, Student Affairs, and Summer Sessions. These collaboratives provide members with research reports on current trends and issues, custom analysis, and implementation support, including opportunities to network with fellow professionals. More about Eduventures can be found at www.eduventures.com.
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