http://outsellinc.com/store/products Wed, 27 Aug 2008 07:00:00 GMT Outsell Recent Reports Feed http://outsellinc.com/store/products/758 Legal OnRamp, a collaborative community of the legal departments at large corporations and the law firms that serve them, is at the crossroads of two significant phenomena in the legal industry today: an anticipated shakeout in the way legal services are provided, and the emergence of online professional networks serving lawyers and their clients. With modest revenues and participation levels, Legal OnRamp is not a market force yet – but its new forms of collaboration and content could prove to be disruptive forces for both the legal industry and the publishers that serve it. This report contains: - Company highlights, including service components and business model; - Details of the competitive landscape, including threats and opportunities; - Analysis of what factors make Legal OnRamp unique; - Company-at-a-glance table with Legal OnRamp’s estimated revenue, business type, and key products; - Essential actions for legal publishers and other industry players. Wed, 27 Aug 2008 07:00:00 GMT http://outsellinc.com/store/products/758 outsellclientresearch@outsellinc.com http://outsellinc.com/store/products/757 China’s education market is one of the largest and fastest growing in the world, with over 200 million K-12 students, 15-20 million higher education students, and a labor force of over 700 million workers. ChinaCast Education Corporation is one of the earliest and leading e-learning service providers in mainland China. Based in Beijing, the company delivers its e-learning services over its satellite operation network and proprietary software platform, making it a strong player in the global distribution of educational content and distance learning services. ChinaCast is well positioned to take advantage of the growing education opportunities in China. This report contains: - Company highlights, including 2007 revenue by business line; - Service offerings and revenues by education segment (K-12, postsecondary, and vocational); - Analysis of the factors that make ChinaCast unique; - Details of the competitive landscape, including threats and opportunities; - A company-at-a-glance table with data on revenue, growth, employee numbers, and business model; - Essential actions for suppliers of education content and services. Fri, 22 Aug 2008 07:00:00 GMT http://outsellinc.com/store/products/757 outsellclientresearch@outsellinc.com http://outsellinc.com/store/products/756 This report updates our "Annual Ad Spending Study 2006: Healthcare Advertising Landscape" report, which was the first in the industry to uncover detailed trends about companies that advertise in the healthcare space. It finds that the healthcare advertising industry leads the field in its use of online techniques such as contextual and behavioral ads, and new media such as wireless. Still, the explosive growth rate of healthcare advertising and marketing we saw in 2006 has now slowed, with total healthcare spending rates below the total industry average. This study is essential reading for healthcare publishers and information providers that are attracting, or need to attract, advertisers. It updates our previous report with 2008 data on: - Healthcare advertisers’ adoption rates for online advertising and marketing; - Budget allocation, growth rates, and trade-offs across all types of media; - The effectiveness of Google vs. Yahoo! and Microsoft; - The performance of keyword ads vs. contextual and behavioral ads; - The factors driving advertising and marketing spending decisions; - Essential actions for healthcare publishers and information providers. Thu, 21 Aug 2008 07:00:00 GMT http://outsellinc.com/store/products/756 outsellclientresearch@outsellinc.com http://outsellinc.com/store/products/754 Peanut Labs, launched in January 2007, is an up-and-coming market research firm that supplies online panel samples focused on the hard-to-get Gen-X, Gen-Y, and Boomer demographics. Its new Optimus product is a digital fingerprinting technology that helps improve data quality by identifying and flagging suspect online survey respondents. The company is a good example of an online sample supplier that is harnessing the power of social communities for online research sample and pioneering technology. Peanut Labs is already reporting profitability and is expected to report $10 million in revenue for 2008. This report contains: - Company highlights, including target markets and product offerings; - Details of Peanut Labs’ competitive landscape, including examples of competing companies and products, as well as opportunities and threats; - Factors that make Peanut Labs unique; - A company at a glance table with key facts about Peanut Labs including revenue growth, number of employees, and key target markets; - Essential actions for publishers and information providers. Fri, 15 Aug 2008 07:00:00 GMT http://outsellinc.com/store/products/754 outsellclientresearch@outsellinc.com http://outsellinc.com/store/products/755 In the US, there’s a baby boomlet of newspaper-created websites for moms. By Outsell’s count, more than six dozen will be up by year’s end. In this report, we focus on those companies – Gannett, Tribune, Hearst, MediaNews, Freedom, and the Boston Globe – that are leading the charge. These companies believe that niche sites for mothers are the right product at the right time. In researching this report, Outsell surveyed more than a dozen sources on niche site content and monetization. We also harvested our own and industry data to provide relevant context. This report contains: - Profiles of five moms’ sites, including a table comparing their traffic figures, target audiences, and advertiser targets; - Details of the competitive landscape, including threats and opportunities in the market; - Screenshots with more examples and analysis of what drives usage of niche sites for moms; - Essential actions for News publishers that want to learn how to serve a niche audience – whether moms or another group. Fri, 15 Aug 2008 07:00:00 GMT http://outsellinc.com/store/products/755 outsellclientresearch@outsellinc.com http://outsellinc.com/store/products/753 The Market Research and IT & Telecom Research, Reports & Services market continued to outperform the information industry as a whole in 2007, with growth of 9.6% against total industry growth of 6.6%, achieving a total market size of $33.5 billion. This market includes two segments: Market Research, Reports & Services (MRRS), which accounts for 92% of revenue, and IT & Telecom Research, Reports & Services (ITTRRS), which makes up 8%. This report provides Outsell’s final 2007 market size and share data for these segments and analyzes significant trends and issues facing top companies and their markets. It includes: - 2007 revenue, growth rates, and market share estimates for the top 50 MRRS companies and top 30 ITTRRS companies; - Segmentation of the MRRS and ITTRRS segments by content format, business models, and geography; - Analysis of the competitive landscape in each segment, including Outsell’s take on promising companies in the segments; - Analysis of factors driving and inhibiting demand in the Market Research and IT & Telecom Research, Reports & Services segments; - Essential actions for publishers in these segments. Outsell maintains and continuously updates a database of over 7,000 publishers and information providers worldwide and uses a supply-side methodology to size the information industry. Tue, 12 Aug 2008 07:00:00 GMT http://outsellinc.com/store/products/753 outsellclientresearch@outsellinc.com http://outsellinc.com/store/products/752 Information managers continuously search for the best ways to measure and communicate their function’s value to the organization. They often know their users’ needs but find it challenging to connect to the upper echelons. This report examines executives’ views on their organizations’ information management (IM) functions and the role of information in furthering organizational objectives. It recommends actions for information managers to better ensure alignment with organizational goals and communicate IM’s value to upper management. The Briefing provides: - An analysis of how executives view IM, with quotes from executives who participated in Outsell surveys and interviews; - Data from Outsell’s Information Management Benchmarks survey and User Market survey; - Analysis of gaps in executives’ knowledge about IM activities and opportunities for closing those gaps; - Imperatives for information managers who want to understand how executives think. Thu, 07 Aug 2008 07:00:00 GMT http://outsellinc.com/store/products/752 outsellclientresearch@outsellinc.com http://outsellinc.com/store/products/751 B2B Trade Publishing & Company Information is a global market segment of the information industry sized at $25.6 billion in 2007. It ranks seventh in revenue among the professional information market segments in the information industry, and accounts for 6.6% of the total $387 billion industry revenue. It was also one of the slower growing market segments in 2007. This report provides Outsell’s final 2007 market size and share data for this segment and analyzes significant trends and issues facing top companies and their markets. It includes: - 2007 revenue, growth rates, and market share estimates for the top 50 B2B Trade Publishing companies and top 25 Company Information publishers; - Segmentation of the B2B Trade Publishing subsegment and the Company Information subsegment by content format, business models, and geography; - Analysis of the competitive landscape, including Outsell’s take on promising companies in the segment; - Analysis of factors driving and inhibiting demand in the B2B Trade Publishing & Company Information segment; - Essential actions for publishers to succeed in this segment. Outsell maintains and continuously updates a database of over 7,000 publishers and information providers worldwide and uses a supply-side methodology to size the information industry. Wed, 06 Aug 2008 07:00:00 GMT http://outsellinc.com/store/products/751 outsellclientresearch@outsellinc.com http://outsellinc.com/store/products/750 Search, Aggregation & Syndication (SAS) is a global market segment of the information industry sized at $41.6 billion in 2007, representing 26.0% growth. It ranks third in revenue among the professional information market segments in the information industry, and accounts for 10.7% of the total $387 billion industry revenue. Led by Google, the segment continues to outpace the rest of the industry, as it has since 2003. This report provides Outsell’s final 2007 market size and share data for the SAS segment and analyzes significant trends and issues facing top companies and their markets. It includes: - 2007 revenue, growth rates, and market share estimates for the top 50 SAS publishers; - Segmentation of the SAS market by content format, business models, and geography; - Analysis of the competitive landscape, including Outsell’s take on promising companies in the segment; - Analysis of factors driving and inhibiting demand in the Search, Aggregation & Syndication segment; - Essential actions for SAS publishers that want to create revenue opportunities, attract new buyers, and achieve competitive advantage. Outsell maintains and continuously updates a database of over 7,000 publishers and information providers worldwide and uses a supply-side methodology to size the information industry. Fri, 01 Aug 2008 07:00:00 GMT http://outsellinc.com/store/products/750 outsellclientresearch@outsellinc.com http://outsellinc.com/store/products/749 The News Providers & Publishers segment is still the behemoth of the $387 billon information industry, with $133.3 billion in revenues. However, it’s also the only information segment showing negative growth, at -1% globally. This report provides Outsell’s final 2007 market size and share data for the News segment and analyzes significant trends and issues facing top companies and their markets. It includes: - 2007 revenue, growth rates, and market share estimates for the top 50 News publishers; - Segmentation of the News market by content format, business models, and geography; - Analysis of the competitive landscape, including Outsell’s take on promising companies in the News segment; - Analysis of factors driving and inhibiting demand in the News segment; - Essential actions for News publishers in order to be successful in the current market. Outsell maintains and continuously updates a database of over 7,000 publishers and information providers worldwide and uses a supply-side methodology to size the information industry. Wed, 30 Jul 2008 07:00:00 GMT http://outsellinc.com/store/products/749 outsellclientresearch@outsellinc.com